Door Buy Back40sradio

Door Buy Back - 40s

Owner Tommy Mello speaks directly to the listener with a stunt premise: he wants to buy the listener's old, dented, broken-down garage door and use it for A1's training facility. He pivots to the A1 Garage Academy as proof of technician quality, then lands the trade-in offer of up to $1,000 toward a new 2-car garage door and ultra-quiet opener, professionally installed for as little as $22 a month OAC. A 40-second single-voice radio spot closing on fast same-day service and a1garage.com.

↓ Original master (7.3 MB WAV)↓ Web copy (m4a)2022-Q1-A1_DoorBuyBck_R-40-1.wav

Transcript

Speaker A — Tommy Mello, owner at A1 Garage Door Service

Breakdown

What it sells: "we'll give you up to $1,000" to replace your old, dented, broken-down garage door with a new 2-car garage door and an ultra-quiet garage door opener, "plus professionally installed for as little as $22 a month OAC"
Call to action: Call or schedule online at a1garage.com
Audience: Homeowners with an old, dented or broken-down garage door who could be nudged into a full door-and-opener replacement, plus anyone needing fast same-day service.
Tone: directconfidentfolksypromotional

Claims made on air

"we'll give you up to $1,000" to replace your old, dented garage door with a new 2-car garage door
"as little as $22 a month OAC" for a new 2-car garage door, an ultra-quiet garage door opener, plus professionally installed
"only $22 a month" for a new 2-car garage door with an opener
"We're doing something that's never been done before in our industry"
"all of our technicians graduate from the A1 Garage Academy"
Team members are "molded into the most knowledgeable garage door technicians on the planet"
"fast same-day service"

Transcription

Confidence: 98.1%
Speakers detected: 1