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Door Buy Back1:00radio

Door Buy Back - 60s

Tommy Mello, the owner, personally pitches a door buy-back: he wants to buy listeners' old, dented, broken-down garage doors to use at A-1's training facility. He pivots to the A-1 Garage Door Academy's 8-week classroom and on-the-job training course as proof of technician quality, then lands the offer - up to $1,000 to replace that old door with a 2-car garage and an ultra-quiet garage door opener, professionally installed for as little as $22 a month OAC. He points listeners to a1garage.com or a call for fast same-day service, and a second, tag voice closes with the URL and the slogan "A1 from day one."

Transcript

Speaker A — Tommy Mello, owner at A-1 Garage Door ServiceSpeaker B — Announcer / tag

Breakdown

What it sells
Up to $1,000 to replace your old dented garage door with a 2-car garage, an ultra-quiet garage door opener, plus professional installation, for as little as $22 a month OAC
Call to action
Go to a1garage.com, or "give us a call for fast same-day service" (no phone number is given in the spot)
Audience
Homeowners with an old, dented or broken-down garage door who are open to replacing it on a low monthly payment.
Tone
directconfidentfolksypromotional

Claims made on air

  • up to $1,000 to replace it
  • as little as $22 a month OAC
  • Only $22 a month for a brand new 2-car garage and a quiet opener installed
  • a dedicated 8-week classroom and on-the-job training course
  • all of our technicians graduate from our A-1 Garage Door Academy
  • the most knowledgeable garage door technicians on the face of this planet
  • fast same-day service

Transcription

Confidence
98.2%
Speakers detected
2