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Halloween15sradio
Halloween - 15s
A 15-second radio spot from the Halloween campaign. It opens on unnarrated audio that a single voice then identifies as "actual sounds from garage doors just like yours," tells listeners that if their door sounds like a horror movie come to life they shouldn't be scared, and directs them to call A1 Garage Door Service or schedule online at a1garage.com, closing on a villainous "Mwahaha!" It sells the brand and its booking channels rather than any promotion.
Transcript
Speaker A — Spooky narrator / announcer
Breakdown
- What it sells
- None - brand awareness
- Call to action
- "Just call A1 Garage Door Service or schedule online at a1garage.com."
- Audience
- Homeowners whose garage doors make loud, alarming noises, targeted during the Halloween season.
- Tone
Claims made on air
- "These are actual sounds from garage doors just like yours"
Transcription
- Confidence
- 97.2%
- Speakers detected
- 1